Just millennial things: “Impulses”

I don’t think ya’ll realize the influence of social media.

(Excuse my sudden Texas accent)

But, seriously.

How many of you read “Just millennial things: ‘Broke'”?

Yeah, yeah. I know you all did.

All of you.

(Serious, sarcastic emphasis on the word “all.”)

That’s okay, I forgive you.

But, if you did read “Just millennial things: ‘Broke,'” you would know that:

(You guessed it!) I’m broke.

So, why is it, that only minutes after I wrote that blog, I impulsively bought something?

I’m broke, remember?

So, why am I buying stuff?

It wasn’t food; it wasn’t water.

It wasn’t a necessity.

I bought a hat.

And, I bought it online, so it wasn’t even like I was in the hot sun and just really needed a hat at that moment.

Nope. I didn’t need it; I didn’t even know I wanted it. But, here I am, a few weeks later, with a new hat…

… and less money.

What, you ask, would make me do such a thing?

Social media.

I don’t think we realize how powerful it really is.

There are hundreds of articles published about the effects of social media on consumer behavior, but it wasn’t until I made an impulsive (and ultimately, bad) purchasing decision myself, that I saw the true influence.

You know how when you’re scrolling through Instagram, those ads will come up periodically?

Yeah, that’s what got me.

I know, I know. You want to see the hat. Screen Shot 2017-06-19 at 9.51.16 AM.png

 

It’s pretty rad. But, still.

How does a girl who can’t even buy groceries find a way to make room in her budget for that hat?

I mean, I don’t have all the answers but I’ll bet it roots from a deep and hidden desire for acceptance, attention and belonging that social media gives out in mostly unsatisfactory tastes and teases until you’re using it so often that you’re brain fries and you buy hats.

I’m kidding. Sort of.

But folks, don’t underestimate the power of social media.

Whether you’re selling a product (for example, a hat) or just trying to reach as many followers as possible, you’ve got some pull under those finger tips.

 

(art work by unknown, found at https://www.pinterest.com/pin/242490761160576738/)

 

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