I remember the moment I recognized my competition.
Picture it, the competition.
I know what you’re imagining.
They’re a bunch of shadowed figures in suits, maybe?
Or are they are sharks, ready and waiting for you to fail?
I used to imagine that, too.
Now, let’s picture success.
Are you imagining it?
The picture of success that you now hold in your mind is probably different from that of my one and only other reader.
There is, however, one thing that I guarantee both of your successes have in common:
A competitive advantage.
I’m going to ask you a question:
Would you ever, in a million years, give your competitive advantage to your competition?
Are you shaking your head, no?
I thought so.
I remember the moment I recognized my competition:
I looked around the room of my college marketing class and saw my classmates, peers, and friends.
So, here it is, ya’ll:
The moment you’ve all been waiting for.
In the words of Roger H. Lincoln, there are two rules for success…