What has the most power over you?
How about your name?
Yes, your name.
Like it or not, your brain is always listening for your name.
According to NCBI’s brain researh experiment your “left brain” activates at the sound of… well, you.
See? Even at a neurological level, we can’t hide our love for attention.
In fact, 5 Habits of Highly Effective Communicators even states that talking about oneself triggers the same rewarding neurons as food, money and sex.
Although these might just sound like “fun facts,” this could prove advantageous in the business world.
Think about it.
Have you ever been presenting to an unengaged audience?
Have you ever needed to quickly get someone’s full attention?
Have you ever needed to pique your client’s interest?
If you don’t live under a rock, you probably nodded your head to one or more of those questions.
Let’s look at it another way:
A person’s attention will double after hearing the sound of their name.
That’s a 100% increase in attention.
Can you imagine if everyone you talked to gave you double the attention they give to your competitors?
To quote Destiny’s Child, “Say my name, say my name.”
Carmody, D. P., & Lewis, M. (2006). Brain Activation When Hearing One’s Own and Others’ Names. Brain Research, 1116(1), 153–158. http://doi.org/10.1016/j.brainres.2006.07.121
Cooper, Belle Beth. “5 Habits of Highly Effective Communicators – The Buffer Blog.” Social, Buffer Social Blog, 10 Mar. 2016, blog.bufferapp.com/why-talking-about-ourselves-is-as-rewarding-as-sex-the-science-of-conversations. Accessed 26 Sept. 2017.
Artwork by @derekimai